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1.
Gimme! : the human nature of successful marketing / by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 HAL.

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BRANDing : concepts and process / by Series:
Material type: Text Text
Publication details: Delhi : Macmillan India Ltd. c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAT.

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3.
Competing for choice : developing winning brand strategies / by
Edition: 1st South Asian ed.
Material type: Text Text
Publication details: London : Vola Press, 2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 FIN.

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