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1.
Classic failures in product marketing : marketing principles violations and how to avoid them / by
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1992
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.15 HEN.

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2.
Marketing today : successes, failures, and turnarounds / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1990
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.1 CLA.

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3.
Conspiracy of fools : a true story / by
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Broadway Books, c2005
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Availability: Items available for loan: GIMPA Main (1)Call number: HD 9502 EIC.

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