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1.
Managing customer relationships : a strategic framework / by
Material type: Text Text
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2004
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 PEP.

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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / by
Material type: Text Text
Publication details: New York : Crown Business, c2011
Availability: Items available for loan: GIMPA Main (1)Call number: HD 62.5 RIS.

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Competing for choice : developing winning brand strategies / by
Edition: 1st South Asian ed.
Material type: Text Text
Publication details: London : Vola Press, 2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 FIN.

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