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1.
The CRM handbook : a business guide to customer relationship management / by
Material type: Text Text
Publication details: Boston : Addison-Wesley, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 DYC.

2.
Loyalty rules! : how today's leaders build lasting relationships / by
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c2001
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.525 REI.

3.
Managing customer relationships : a strategic framework / by
Material type: Text Text
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 PEP.

4.
Customer relationship management / by
Material type: Text Text
Publication details: Harlow, England ; New York : FT Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (3)Call number: HF 5415.5 PEE, ...

5.
Internal marketing : tools and concepts for customer-focused management / by Series: Marketing / Butterworth-Heinemann
Material type: Text Text
Publication details: Oxford (UK) ; Woburn (MA) : Butterworth-Heinemann, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 AHM.

6.
BRANDing : concepts and process / by Series:
Material type: Text Text
Publication details: Delhi : Macmillan India Ltd. c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAT.

7.
Judgment on the front line : how smart companies win by trusting their people / by
Material type: Text Text
Publication details: New York : Portfolio/Penguin, c2012
Availability: Items available for loan: GIMPA Main (5)Call number: HF5415.5 DER, ...

8.
Sales management : a primer for frontier markets / by
Material type: Text Text
Publication details: Charlotte, NC : Information Age Publishing Inc., c2019
Availability: Items available for loan: GIMPA Main (4)Call number: HF5438.25 HIN, ...

9.
Managing services : using technology to create value / by
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HD 9980.5 DAV.

10.
Fog lights : piercing the fog of everyday business / by
Material type: Text Text
Publication details: Don Mills, Ontario : Lighthouse 360, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HD 62.7 HUN.

11.
Selling today : creating customer value / by
Edition: 4th Canadian ed.
Material type: Text Text
Publication details: Toronto : Pearson Prentice Hall, c2007
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5438.25 MAN.

12.
Understanding and managing customers / by
Material type: Text Text
Publication details: Harlow : Financial Times Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 UND.

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