Classic failures in product marketing : marketing principles violations and how to avoid them /

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Material type: Text

TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, 1992.Description: 205 pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.15 HEN (Browse shelf(Opens below))	Available		44826

Originally published: New York : Quorum Books, 1989.

Includes index.

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