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1.
Classic failures in product marketing : marketing principles violations and how to avoid them / by
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1992
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.15 HEN.

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2.
New product development : from initial idea to product management / by
Material type: Text Text
Publication details: Amsterdam : Elsevier Butterworth-Heinemann, c2003
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.153 ANN.

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3.
Innovation and the general manager / by
Material type: Text Text
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1999
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Availability: Items available for loan: GIMPA Main (1)Call number: HD 53 CHR.

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4.
Innovation management and new product development / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HD 45 TRO.

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5.
Building brands in the Indian market / by
Edition: 1st ed.
Material type: Text Text
Publication details: New Delhi : Excel Books, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAN.

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