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	1.	No cover image available Insurance products & services / by Indian Institute of Banking & Finance Material type: Text Publication details: New Delhi : Taxmann Publications Pvt. Ltd., c2004 Availability: Items available for loan: GIMPA Main (3)Call number: HG 8091 INS, ... Place hold Add to cart (remove)
	2.	Classic failures in product marketing : marketing principles violations and how to avoid them / by Hendon, Donald W Material type: Text Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1992 Online access: Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.15 HEN. Place hold Add to cart (remove)
	3.	New products management / by Crawford, C. Merle Di Benedetto, C. Anthony Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text Publication details: Boston : Irwin/McGraw-Hill, c2000 Online access: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.153 CRA. Place hold Add to cart (remove)
	4.	Managing quality : integrating the supply chain / by Foster, S. Thomas Edition: 3rd ed. Material type: Text Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007 Online access: Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.157 FOS. Place hold Add to cart (remove)
	5.	New product development : from initial idea to product management / by Annacchino, Marc A Material type: Text Publication details: Amsterdam : Elsevier Butterworth-Heinemann, c2003 Online access: Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.153 ANN. Place hold Add to cart (remove)
	6.	Innovation and the general manager / by Christensen, Clayton M Material type: Text Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1999 Online access: Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HD 53 CHR. Place hold Add to cart (remove)
	7.	Harvard business essentials : managing creativity and innovation / Material type: Text Publication details: Boston, Mass. : Harvard Business School Press, c2003 Online access: Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HD 45 HAR. Place hold Add to cart (remove)
	8.	Strategic management of technological innovation / by Schilling, Melissa A Edition: 2nd ed. Material type: Text Publication details: Boston : McGraw-Hill/Irwin, c2008 Online access: Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HD 45 SCH. Place hold Add to cart (remove)
	9.	Product design and development / by Ulrich, Karl T Eppinger, Steven D Edition: 3rd ed. Material type: Text Publication details: Boston : McGraw-Hill/Irwin, c2004 Online access: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HD 31 ULR. Place hold Add to cart (remove)
	10.	Gimme! : the human nature of successful marketing / by Hallward, John Material type: Text Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007 Online access: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 HAL. Place hold Add to cart (remove)
	11.	Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property / by Ryder, Rodney D Material type: Text Publication details: Delhi : Macmillan India Ltd., 2006 Availability: Items available for loan: GIMPA Main (1)Call number: KNS 1160.5 RYD. Place hold Add to cart (remove)
	12.	Competing for choice : developing winning brand strategies / by Finskud, Lars Edition: 1st South Asian ed. Material type: Text Publication details: London : Vola Press, 2003 Availability: Items available for loan: GIMPA Main (1)Call number: HF 6161 FIN. Place hold Add to cart (remove)
	13.	Building brands in the Indian market / by Panda, Tapan K Edition: 1st ed. Material type: Text Publication details: New Delhi : Excel Books, c2004 Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 PAN. Place hold Add to cart (remove)
	14.	Branded customer service : the new competitive edge / by Barlow, Janelle Stewart, Paul Edition: 1st ed. Material type: Text Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, c2004 Online access: Click here to access online Click here to access online Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 BAR. Place hold Add to cart (remove)
	15.	No logo : taking aim at the brand bullies / by Klein Naomi Material type: Text Publication details: Toronto : Vintage Canada, c2000 Availability: Items available for loan: GIMPA Main (1)Call number: HD 2755.5 KLE. Place hold Add to cart (remove)
	16.	Building a brand in a week / by Laver, Pete Series: Material type: Text Publication details: London : Hodder & Stoughton, c2002 Availability: Items available for loan: GIMPA Main (1)Call number: HD 69 LAV. Place hold Add to cart (remove)

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