| 000 | 00542cam a22001934a 4500 | ||
|---|---|---|---|
| 999 |
_c1026 _d1026 |
||
| 020 | _a0131200577 | ||
| 050 | 0 | 0 |
_aTX 911.3 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 | _aMarketing for hospitality and tourism / |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2003. |
||
| 300 |
_axvii, 893 pages : _bCol. illustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aHospitality industry - marketing. | |
| 650 | 0 | _aTourism - marketing. | |
| 700 | 1 | _aBowen, John | |
| 700 | 1 | _aMakens, James C. | |
| 942 | _cBK | ||