| 000 | 01172cam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c1103 _d1103 |
||
| 020 | _a9780415994224 (pbk.) | ||
| 020 | _a9780203891186 (pbk.) | ||
| 020 | _a0415994225 (pbk.) | ||
| 020 | _a020389118X (ebk.) | ||
| 050 | 0 | 0 |
_aHM 1221 _bSMI |
| 100 | 1 | _aSmith, Ronald D., | |
| 245 | 1 | 0 | _aStrategic planning for public relations / |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York ; _bRoutledge/Taylor and Francis Group, _cc2009. |
||
| 300 |
_axix, 436 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPhase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aStrategic planning. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0823/2008030593.html |
| 942 | _cBK | ||