000			01324cam a2200205 a 4500
999			_c1243 _d1243
020			_a9780132666794 (pbk.)
020			_a0132666790 (pbk.)
050	0	0	_aHD 62.7 _bSCA
100	1		_aScarborough, Norman M.
245	1	0	_aEssentials of entrepreneurship and small business management /
250			_a7th ed.
260			_aBoston : _bPearson, _cc2014.
300			_axvi, 703 pages : _bIllustrations ;
500			_aIncludes bibliographical references and index.
505	0		_aThe foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
650		0	_aSmall business - management.
650		0	_aNew business enterprises - management.
650		0	_aEntrepreneurship.
942			_cBK