| 000 | 01734cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0131700758 (pbk.) | ||
| 050 | 0 | 0 |
_aTX 911.5 _bCAS |
| 245 | 0 | 0 | _aCases in hospitality and tourism management / |
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2006. |
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| 300 |
_aix, 117 pages : _bIllustrations ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMenu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec. | |
| 650 | 0 | _aHospitality industry - study and teaching - United States. | |
| 700 | 1 | _aO'Halloran, Robert M. | |
| 700 | 1 | _aJarvis, Ken. | |
| 700 | 1 | _aAllen-Chabot, Amy. | |
| 942 | _cBK | ||
| 999 |
_c1381 _d1381 |
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