000 01734cam a22001814a 4500
020 _a0131700758 (pbk.)
050 0 0 _aTX 911.5
_bCAS
245 0 0 _aCases in hospitality and tourism management /
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2006.
300 _aix, 117 pages :
_bIllustrations ;
500 _aIncludes bibliographical references and index.
505 0 _aMenu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.
650 0 _aHospitality industry - study and teaching - United States.
700 1 _aO'Halloran, Robert M.
700 1 _aJarvis, Ken.
700 1 _aAllen-Chabot, Amy.
942 _cBK
999 _c1381
_d1381