| 000 | 00800cam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1475 _d1475 |
||
| 020 | _a047010029X (cloth : alk. paper) | ||
| 020 | _a9780470100295 (cloth : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 6161 _bHAL |
| 100 | 1 | _aHallward, John, | |
| 245 | 1 | 0 |
_aGimme! : _bthe human nature of successful marketing / |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2007. |
||
| 300 |
_axx, 216 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising - brand name products. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aHuman behavior. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0617/2006023189.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006023189-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006023189-d.html |
| 942 | _cBK | ||