000			01067cam a22001578i 4500
999			_c18 _d18
020			_a9781138859920 (hardback)
050	0	0	_aHD30.4 _bESS
100	1		_aHair, Joseph F.
245	1	0	_aEssentials of business research methods /
250			_a3rd edition.
260			_aNew York _bRoutledge _c2016
300			_a494 pages _bIllustrations
505	0		_aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
650		0	_aBusiness - Research
942			_cBK