000 00578cam a2200229 i 4500
999 _c195
_d195
020 _a9781473904002
020 _a1473904005
020 _a9781473904019
020 _a1473904013
050 0 0 _aHF 5415
_bMAR
245 0 0 _aMarketing theory :
_ba student text /
250 _a3rd.
260 _aLos Angeles :
_bSAGE,
_cc2016
300 _axix, 520 pages :
_bIllustrations ;
500 _aIncludes index
650 0 _aMarketing - philosophy
650 0 _aMarketing - history
650 7 _aHistory
700 1 _aBaker, Michael J.,
700 1 _aSaren, Michael,
942 _cBK