000 00681cam a22002054a 4500
999 _c1951
_d1951
020 _a0072559209 (alk. paper)
050 0 0 _aHD 8038
_bDEL
100 1 _aDeLong, Thomas.
245 1 0 _aProfessional services :
_btext and cases /
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2003.
300 _axxxii, 538 pages :
_bIllustrations ;
500 _aIncludes index.
650 0 _aProfessions - marketing.
650 0 _aConsultants - marketing.
650 0 _aService industries - management.
700 1 _aNanda, Ashish.
856 4 2 _uhttp://www.loc.gov/catdir/description/mh024/2002070132.html
856 4 1 _uhttp://www.loc.gov/catdir/toc/mh023/2002070132.html
942 _cBK