| 000 | 00847cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a0072961945 (alk. paper) | ||
| 050 | 0 | 0 |
_aHD 9980.5 _bZEI |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axxvii, 708 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aService industries - marketing. | |
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c1975 _d1975 |
||