| 000 | 00769cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a0072828803 (text : alk. paper) | ||
| 020 | _a0073080152 (pkg. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415 _bMAR |
| 245 | 0 | 0 | _aMarketing / |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axlvi, 733 pages : _bIllustrations ; |
||
| 490 | _aMcGraw-Hill/Irwin series in marketing, | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 | _aHartley, Steven W. | |
| 700 | 1 | _aBerkowitz, Eric N. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2048 _d2048 |
||