000			01378cam a2200217 a 4500
020			_a9780307351012
050	0	0	_aHD 61 _bSLY
100	1		_aSlywotzky, Adrian J.
245	1	4	_aThe upside : _bthe 7 strategies for turning big threats into growth breakthroughs /
260			_aNew York : _bCrown Business, _cc2007.
300			_aviii, 270 pages : _bIllustrations ;
500			_aIncludes index.
505	0		_aIntroduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inventing new forms of demand -- Treasure island : reversing risks to grow -- Reversing strategic risk : the upside half-day workshop.
650		0	_aRisk management.
650		0	_aRisk assessment.
650		0	_aSuccess in business.
650		0	_aStrategy.
700	1		_aWeber, Karl.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip076/2006101309.html
942			_cBK _2lcc
999			_c2068 _d2068