000			00523pam a2200169 a 4500
020			_a0256197830 (alk. paper)
050	0	0	_aHF 5415.126 _bMCD
100	1		_aMcDonald, William J.
245	1	0	_aDirect marketing : _ban integrated approach /
260			_aBoston : _bIrwin/McGraw-Hill, _cc1998.
300			_axviii, 532 pages : _bIllustrations ;
490			_aIrwin/McGraw-Hill series in marketing,
500			_aIncludes index.
650		0	_aDirect marketing.
650		0	_aDirect marketing - case studies.
942			_cBK _2lcc
999			_c2071 _d2071