| 000 | 00712cam a22001934a 4500 | ||
|---|---|---|---|
| 020 | _a0131330888 | ||
| 050 | 0 | 0 |
_aHF 5415 _bMAR |
| 245 | 0 | 0 |
_aMarketing ethics : _bcases and readings / |
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
||
| 300 |
_axii, 172 pages : _bIllustrations ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBusiness ethics. | |
| 700 | 1 | _aMurphy, Patrick E. | |
| 700 | 1 | _aLaczniak, Eugene R. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip054/2004028876.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2075 _d2075 |
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