000 00656cam a22002174a 4500
020 _a0072526505 (alk. paper)
020 _a0071214550 (international : alk. paper)
050 0 0 _aHF 5415
_bETZ
100 1 _aEtzel, Michael J.
245 1 0 _aMarketing /
250 _a13th ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axxi, 650 pages :
_bIllustrations ;
490 _aMcGraw-Hill series in marketing,
500 _aIncludes index.
650 0 _aMarketing.
700 1 _aWalker, Bruce J.
700 1 _aStanton, William J.
856 4 1 _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html
942 _cBK
_2lcc
999 _c2099
_d2099