| 000 | 00798cam a22002174a 4500 | ||
|---|---|---|---|
| 020 | _a0761911030 (alk. paper) | ||
| 020 | _a0761911022 | ||
| 050 | 0 | 0 |
_aHF 5415.127 _bTHA |
| 100 | 1 | _aTharp, Marye C. | |
| 245 | 1 | 0 | _aMarketing and consumer identity in multicultural America / |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2001. |
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| 300 |
_axvi, 397 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aTarget marketing - United States. | |
| 650 | 0 | _aMarket segmentation - United States. | |
| 650 | 0 | _aConsumers - United States - attitudes. | |
| 650 | 0 | _aMulticulturalism - United States. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0658/00010502-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0658/00010502-t.html |
| 942 |
_cBK _2lcc |
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| 999 |
_c2104 _d2104 |
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