000 00644cam a2200181 a 4500
020 _a0135589665 :
050 0 0 _aHF 5415.1
_bCLA
100 1 _aClark, John B.
245 1 0 _aMarketing today :
_bsuccesses, failures, and turnarounds /
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1990.
300 _axvii, 238 pages :
_bIllustrations ;
650 0 _aMarketing - United States - case studies.
650 0 _aSuccess in business - United States - case studies.
650 0 _aBusiness failures - United States - case studies.
650 0 _aCorporate turnarounds - United States - case studies.
942 _cBK
_2lcc
999 _c2107
_d2107