000			00852cam a22002054a 4500
020			_a0130355496
050	0	0	_aHF 5415.125 _bLIL
100	1		_aLilien, Gary L.
245	1	0	_aMarketing engineering : _bcomputer-assisted marketing analysis and planning /
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003.
300			_axxiv, 518 pages : _bIllustrations ;
500			_aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
500			_aIncludes index.
650		0	_aMarketing - data processing.
650		0	_aMarketing - decision making - mathematical models.
650		0	_aMarketing - decision making - data processing.
700	1		_aRangaswamy, Arvind.
942			_cBK _2lcc
999			_c2108 _d2108