| 000 | 00830cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a9780073529820 (alk. paper) | ||
| 020 | _a0073529826 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bMUL |
| 100 | 1 | _aMullins, John W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _MMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axxii, 533 pages : _bIllustrations ; |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing, | |
| 500 | _aPrevious ed. entered under title. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aBoyd, Harper W. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0617/2006022082.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2111 _d2111 |
||