| 000 | 00642cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a0072961902 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bMAR |
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _MMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axx, 346 pages : _bIllustrations ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aWalker, Orville C. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2113 _d2113 |
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