000			00760cam a2200229 a 4500
020			_a0131875523 (alk. paper)
020			_a9780131875524 (alk. paper)
050	0	0	_aHF 5415.13 _bLOV
100	1		_aLovelock, Christopher H.
245	1	0	_aServices marketing : _bpeople, technology, strategy /
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007.
300			_axx, 648 pages : _bIllustrations ;
500			_aIncludes index.
650		0	_aMarketing - management.
650		0	_aProfessions - marketing.
650		0	_aService industries - marketing.
650		0	_aCustomer services - marketing.
700	1		_aWirtz, Jochen.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html
942			_cBK _2lcc
999			_c2115 _d2115