| 000 | 00594cam a22001934a 4500 | ||
|---|---|---|---|
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415 _bPER |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axxxii, 624 pages : _bIllustrations ; |
||
| 490 | _aMcGraw-Hill/Irwin series in marketing, | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aMcCarthy, E. Jerome. | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2116 _d2116 |
||