000			00659cam a22002054a 4500
020			_a0072525231 (alk. paper : hbk.)
020			_a9780072947038 (hbk.)
050	0	0	_aHF 5415.13 _bPER
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing : _ba global-managerial approach /
250			_a15th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axli, 792 pages : _bIllustrations ;
490			_aMcGraw-Hill/Irwin series in marketing,
500			_aMcCarthy's name appears first on the earlier edition.
500			_aIncludes index.
650		0	_aMarketing - management.
700	1		_aMcCarthy, E. Jerome.
942			_cBK _2lcc
999			_c2117 _d2117