000			00585cam a22001934a 4500
020			_a0131831771
050	0	0	_aHF 5415.13 _bURB
100	1		_aUrban, Glen L.
245	1	0	_aDigital marketing strategy : _btext and cases /
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004.
300			_axvii, 195 pages : _bIllustrations ;
500			_aIncludes index.
650		0	_aMarketing - management.
650		0	_aElectronic commerce - management.
650		0	_aInternet marketing.
650		0	_aConsumer behavior.
650		0	_aStrategic planning.
942			_cBK _2lcc
999			_c2119 _d2119