000 00783cam a2200217 a 4500
020 _a0471157074 (paper : alk. paper)
050 0 0 _aHF 5415.13
_bPRU
100 1 _aPrushan, Victor H.
245 1 0 _aNo-nonsense marketing :
_b101 practical ways to win and keep customers /
260 _aNew York :
_bJohn Wiley & Sons, Inc.,
_cc1997.
300 _axviii, 282 pages :
_bIllustrations ;
500 _aIncludes and index.
650 0 _aMarketing - management.
650 0 _aStrategic planning.
650 0 _aCompetition.
650 0 _aCustomer services.
856 4 2 _uhttp://www.loc.gov/catdir/bios/wiley042/96042473.html
856 4 2 _uhttp://www.loc.gov/catdir/description/wiley033/96042473.html
856 4 _uhttp://www.loc.gov/catdir/toc/onix04/96042473.html
942 _cBK
_2lcc
999 _c2122
_d2122