| 000 | 00782cam a22002174a 4500 | ||
|---|---|---|---|
| 999 |
_c2130 _d2130 |
||
| 020 | _a9780073529899 (alk. paper) | ||
| 020 | _a0073529893 (alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bWAL |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axx, 346 pages: _bIllustrations ; |
||
| 500 | _aRev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aMullins, John W. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html |
| 942 | _cBK | ||