| 000 | 00641cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c2140 _d2140 |
||
| 020 | _a047141235X (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bKUM |
| 100 | 1 | _aKumar, V. | |
| 245 | 1 | 0 | _aEssentials of marketing research / |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, Inc., _cc2002. |
||
| 300 |
_axix, 553 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley036/2001026850.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix07/2001026850.html | |
| 942 | _cBK | ||