| 000 | 00565cam a22001814a 4500 | ||
|---|---|---|---|
| 999 |
_c2141 _d2141 |
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| 020 | _a0131421840 | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bKER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_aviii, 696 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - decision making - case studies. | |
| 650 | 0 | _aMarketing - management - case studies. | |
| 700 | 1 | _aPeterson, Robert A. | |
| 942 | _cBK | ||