| 000 | 00464pam a2200169 a 4500 | ||
|---|---|---|---|
| 999 |
_c2155 _d2155 |
||
| 020 | _a0070489424 : | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bGUI |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1991. |
||
| 300 |
_axvii, 449 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aPaul, Gordon W. | |
| 942 | _cBK | ||