000 00464pam a2200169 a 4500
999 _c2155
_d2155
020 _a0070489424 :
050 0 0 _aHF 5415.13
_bGUI
100 1 _aGuiltinan, Joseph P.
245 1 0 _aMarketing management :
_bstrategies and programs /
250 _a4th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1991.
300 _axvii, 449 pages :
_bIllustrations ;
500 _aIncludes index.
650 0 _aMarketing - management.
700 1 _aPaul, Gordon W.
942 _cBK