| 000 | 01302cam a22001934a 4500 | ||
|---|---|---|---|
| 999 |
_c2156 _d2156 |
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| 020 | _a0471650226 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aTen deadly marketing sins : _bsigns and solutions / |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons,Inc., _cc2004. |
||
| 300 | _aviii, 152 pages: | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aYour company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology. | |
| 650 | 0 | _aMarketing - management. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/wiley047/2003026035.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley041/2003026035.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/wiley041/2003026035.html |
| 942 | _cBK | ||