000			01509cam a22002294a 4500
020			_a0131469185
020			_a9780131469181
020			_a0131968793
020			_a9780131968790
050	0	0	_aHF 5415 _bKOT
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing /
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2006.
300			_axx, 651 pages : _bIllustrations ;
500			_aIncludes index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing.
700	1		_aArmstrong, Gary.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
942			_cBK _2lcc
999			_c2180 _d2180