| 000 | 00507cam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c2207 _d2207 |
||
| 020 | _a0205123015 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bKER |
| 100 | _aKerin, Roger A. | ||
| 245 | 0 | 0 | _aContemporary perspectives on strategic market planning / |
| 260 |
_aBoston : _bAllyn and Bacon, _cc1990. |
||
| 300 |
_ax, 453 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - planning. | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aMahajan, Vijay. | |
| 700 | 1 | _aVaradarajan, P. | |
| 942 | _cBK | ||