| 000 | 00731pam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a0844234583 | ||
| 050 | 1 | 0 |
_aHF 5415.15 _bHEN |
| 100 | 1 | _aHendon, Donald W. | |
| 245 | 1 | 0 |
_aClassic failures in product marketing : _bmarketing principles violations and how to avoid them / |
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _c1992. |
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| 300 | _a205 pages : | ||
| 500 | _aOriginally published: New York : Quorum Books, 1989. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBusiness failures - United States. | |
| 650 | 0 | _aMarketing - United States. | |
| 650 | 0 | _aNew products - United States. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh041/92001183.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2245 _d2245 |
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