| 000 | 01009cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a1412917964 (pbk.) | ||
| 050 | 0 | 0 |
_aHF 5823 _bALT |
| 100 | 1 | _aAltstiel, Tom. | |
| 245 | 1 | 0 |
_aAdvertising strategy : _bcreative tactics from the outside/in / |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2006. |
||
| 300 |
_axvi, 389 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aCopy and creativity - Getting started - Issues in a changing marketplace - Concepting - Design for writers - Campaigns - Headlines and taglines - Body copy - Print - Out-of-home - Direct mail - Radio - Television - Internet - Promotions and point of purchase - Business-to-business - Selling it. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aGrow, Jean. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2259 _d2259 |
||