000			00511pam a2200181 a 4500
020			_a0256122725
050	0	0	_aHF 5823 _bQUE
100	1		_aQuelch, John A.
245	1	0	_aCases in advertising and promotion management /
250			_a4th ed.
260			_aBurr Ridge, Ill. : _bIrwin, _cc1994.
300			_axiii, 746 pages : _bIllustrations ;
500			_aIncludes index.
650		0	_aAdvertising - case studies.
650		0	_aSales promotion - case studies.
700	1		_aFarris, Paul W.
942			_cBK _2lcc
999			_c2265 _d2265