| 000 | 00833cam a2200217 a 4500 | ||
|---|---|---|---|
| 020 | _a0471189626 (cloth : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5837 _bSTE |
| 100 | 1 | _aSteel, Jon. | |
| 245 | 1 | 0 |
_aTruth, lies, and advertising : _bthe art of account planning / |
| 260 |
_aNew York : _bJohn Wiley & Sons, Inc., _cc1998. |
||
| 300 |
_axix, 298 pages : _bIllustrations ; |
||
| 490 | _aAdweek books, | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising campaigns - United States - planning. | |
| 650 | 0 | _aAdvertising - United States. | |
| 650 | 0 | _a Advertising agencies - customer services - United States. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/wiley042/97040334.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley033/97040334.html |
| 856 | 4 | _uhttp://www.loc.gov/catdir/toc/onix04/97040334.html | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2266 _d2266 |
||