000			00574cam a2200193 a 4500
020			_a0256183414
050	0	0	_aHF 5415 _bPER
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing : _ba global-managerial approach /
250			_a7th ed.
260			_aChicago : _bIrwin/McGraw-Hill, _cc1997.
300			_axxvi, 613 pages : _bIllustrations ;
490			_aIrwin series in marketing.
500			_aMcCarthy's name appears first in previous ed.
500			_aIncludes index.
650		0	_aMarketing.
700	1		_aMcCarthy, E. Jerome
942			_cBK _2lcc
999			_c2281 _d2281