000			00528pam a2200205 a 4500
020			_a0256189684
050	0	0	_aHF 5415 _bMAR
245	0	0	_aMarketing /
250			_a5th ed.
260			_aChicago, Ill. : _bIrwin, _cc1997.
300			_axxxii, 736 pages : _bIllustrations ;
490			_aThe Irwin series in marketing,
500			_aIncludes index.
650		0	_aMarketing.
700	1		_aBerkowitz, Eric N.
700	1		_aKerin, Roger A.
700	1		_aHartley, Steven W.
700	1		_aRudelius, William.
942			_cBK _2lcc
999			_c2282 _d2282