000 00530pam a2200181 a 4500
020 _a0138070660
050 0 0 _aHF 5415.122
_bLOV
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing /
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axvi, 526 pages :
_bIllustrations ;
490 _aThe Prentice-Hall series in marketing,
500 _aIncludes index.
650 0 _aProfessions - marketing.
650 0 _aService industries - marketing.
942 _cBK
_2lcc
999 _c2283
_d2283