| 000 | 00568pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a0256125767 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bBOY |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / |
| 250 | _a2nd ed. | ||
| 260 |
_aIrwin : _bChicago, _cc1995. |
||
| 300 |
_axvi, 555 pages : _bIllustrations ; |
||
| 490 | _aThe Irwin series in marketing, | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarréché, Jean-Claude. | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2284 _d2284 |
||