| 000 | 00541pam a2200193 a 4500 | ||
|---|---|---|---|
| 020 | _a0256139903 | ||
| 020 | _a0256206872 | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bPER |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / |
| 250 | _a12th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axxiv, 833 pages : _bIllustrations ; |
||
| 490 | _aThe Irwin series in marketing, | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 700 | 1 | _aMcCarthy, E. Jerome. | |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2285 _d2285 |
||