| 000 | 00632cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9780132336536 (pbk. : alk. paper) | ||
| 020 | _a0132336537 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bBES |
| 100 | 1 | _aBest, Rojer J. | |
| 245 | 1 | 0 |
_aMarket-based management : _bstrategies for growing customer value and profitability / |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_axxvii, 515 pages : _bIllustrations ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing - management. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0810/2008004557.html |
| 942 |
_cBK _2lcc |
||
| 999 |
_c2334 _d2334 |
||