000			01767cam a2200193 a 4500
020			_a9780132720823
020			_a0132720825
050	0	0	_aHF 5429 _bBER
100	1		_aBerman, Barry.
245	1	0	_aRetail management : _ba strategic approach /
250			_a12th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxx, 589 pages : _bIllustrations ;
500			_aIncludes bibliographical references and indexes.
505	0		_aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
650		0	_aRetail trade - management.
700	1		_aEvans, Joel R.
942			_cBK _2lcc
999			_c2391 _d2391