000			00558cam a2200193 a 4500
020			_a0256261253
050	0	0	_aHF 5415 _bCRA
100	1		_aCravens, David W.
245	1	0	_aStrategic marketing management cases /
250			_a6th ed.
260			_aBoston : _bIrwin/McGraw-Hill, _cc1999.
300			_axvi, 624 pages : _bIllustrations ;
490			_aThe Irwin/McGraw-Hill series in marketing,
500			_aIncludes index.
650		0	_aMarketing - case studies.
700	1		_aLamb, Charles W.
700	1		_aCrittenden, Victoria Lynn.
942			_cBK _2lcc
999			_c2415 _d2415